APP MARKETING LASER-FOCUSED ON PERFORMANCE

Great marketing gives you 2x - 10x the downloads for the same budget

Marketing your app is just as important as creating it. It is no good making the best app in the world if nobody is going to use it! The most natural way to market an app is through word-of-mouth - so it pays to create an app that is worthy of being remembered and recommended. Our clients also find natural social media promotion works for them - by creating and posting content on their Facebook and Instagram accounts.

If you have a marketing budget, we could also engage our elite digital marketing team to boost your reach and downloads. Our team has a unique understanding of app marketing, such that we can optimise your marketing campaigns and get the absolute best bang for your buck. We measure everything, optimise, experiment, find the right audiences and report back to you. We get your app in front of the audience most likely to download, always using the latest advertising tools, analytics and big data from Google, Facebook, Apple and our own proprietary knowledge to avoid wasted impressions and clicks as much as possible.

It is important to note this technologically savvy approach is different to most marketing agencies, who have not kept up to date with the latest advertising tools and techniques and are still stuck in the pre-measurement and pre-accountability era of marketing. They would put up an expensive billboard hoping the right customers will see it, or the digital equivalent - serve up indiscriminate banner ads or annoyingly non-skippable YouTube ads (which also happen to be expensive and typically ineffective). This lack of technical knowledge and advertising sophistication then results in hugely inefficient campaigns and poor results.

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A good app marketing campaign starts with a great app, a solid App Store and Google Play listing and good reviews. There are several levers we can pull to maximise your visibility on the app stores - this process sometimes referred to as App Store Optimisation (ASO). However, for most apps their biggest source of downloads is from outside the app stores. Hence the need for a comprehensive media campaign bringing in high-quality potential customers.

We then create advertising campaigns and measure their effectiveness with conversion tracking and analytics. We watch who is downloading your app, when and where. Based on all of this information and using big data, we then optimise the campaign continuously in order to reduce the marketing cost per click. This combined with your high-quality app store listing, good reviews and good ASO leads to improvements in the conversion rate and the favourable decline in the cost per download.

This process always takes time, but it is well worth it, and over time gives you a competitive advantage. Within the space of a few months your app with an optimised marketing campaign will be 50-90% cheaper to promote per download than your competitors’ apps. That means you would be getting twice to ten times the downloads for the same budget - a worthy investment.