Productivity has been lagging behind the OECD average in both Australia and NZ since the early 2000s. It's as though we've been caught flat-footed in the third industrial revolution. As a forward-thinking business, understanding this landscape of missed productivity opportunities is like unearthing a treasure map. While many businesses are cruising along, seemingly content with the status quo, you've got the inside track. You're aware that the wider market has been hesitant to step fully into the digital revolution, and you understand the untapped potential that lies in seizing this moment.