launch

Pre-Launch Frenzy: Building a Community of Superfans (The Secrets To Creating An App For 2024 Series)

Pre-Launch Frenzy: Building a Community of Superfans (The Secrets To Creating An App For 2024 Series)

On launch day, instead of hoping for traction from expensive billboards and praying for better responese rates on Instagram ads, we want to have an engaged community to lean on and get the word out. We want to cut through the noise of modern media, not add to it. We want to build relationships with early adopters, power users and superfans before we launch. We want to speak to individuals by name, not shout at the crowd.