ecommerce website build for john brooks industrial automation
With over 10,000 industrial products in their catalogue, John Brooks Ltd. needed a way to bring this data to their website - and to keep it up to date - with as little human effort as possible. Muli Mobile worked with John Brooks to provide a solution.
Challenge
Create a user-friendly ecommerce website experience for John Brooks’ relatively old-school clients
Populate the John Brooks website with details of thousands of products, and keep details up-to-date with as minimal effort as possible
Solution
Comprehensive planning of an Extract, Transform, and Load (ETL) process for importing product data (names, descriptions, images, stock, pricing) from a source database to the John Brooks website
Developed a Windows application which periodically runs the ETL, ensuring the website is continually kept updated with data in the source database
Enable e-commerce functionality to allow customers to purchase products directly from website
Return on Investment
Vastly reduced time of website data entry and maintenance
Search Engine Optimisation (SEO) improvements as a result of product pages being populated with relevant information, including product attributes, pricing, and descriptions
Increased visibility of products as customers are able to browse the entire John Brooks product catalogue online
E-commerce functionality allows customers to purchase products online, thus enabling the final step of the sales funnel