GO Rentals chose Muli Mobile as its mobile system delivery and support partner to deliver a fully integrated consumer-facing mobile website for its business
You have probably seen its cars around New Zealand - with their funky hot-pink number plate frames. GO Rentals - one of the fastest-growing car rental companies in NZ - chose to work with Muli Mobile's multi-disciplinary team.
Challenge
- Establish a mobile presence for the company’s business
- Integrate the mobile website with GO Rentals’s internal systems for real-time availability checking, performance monitoring and transaction processing
Solution
- Establish a partnership with the GO Rentals ICT and marketing departments to ensure close co-operation in project deliverables, execution and management
- Unify the GO Rentals customer experience across web and mobile by implementing consistent branding
- Provide systems to help GO Rentals gain better visibility of the effect of mobile commerce on its business
Return on Investment
- Convert more website visitors using mobile devices into purchasing customers by reducing the bounce rate, improving user experience and raising the conversion rate
- Improved visibility of the effects of mobile commerce on its business allows GO Rentals to evaluate new trends and quickly adapt its marketing strategy
- Better brand perception among mobile users as a result of offering an “up-to-date” user experience